Influential analysis

Developed in response to the new age of data-centric activities and with data visualisation at its core method you’ll learn how to get your message across and leverage your data assets. OR practitioners, managers and policy makers will benefit from the data journalism approach leading to increased audience engagement.

Description

In our new age of data-centric activities, where data are now considered assets, but are also subject to additional scrutiny through the UK and EU GDPR (The General Data Protection Regulation), it is vital that OR practitioners are competent in reproducible and consistent data wrangling, management and visualisation, are working within the NCSC (National Cyber Security Centre) guidance from a Cyber Essentials accredited provider, and become fluent in the language of data for effective communication of complex models, ideas and solutions.  

   

Here are three key reasons to choose this course on influential analysis:   

   

1. Effective data visualisation is the number one method for getting your message across and leveraging your data assets.  

2. Data journalism approaches and data visualisation techniques simplify presenting complex data and increase audience engagement.  

3. Leveraging modern visualisation tools and techniques expands the analyst's or manager's skill portfolio.

2023 Online Platform and Software Requirements

Computer with video camera, speakers and microphone
Stable internet connection
Mains power

Zoom - This course can only be accessed via the desktop version of Zoom, so if necessary please submit a request with your IT team to download Zoom in advance. Alternatively, use a personal computer to attend this course

A pdf reader

2023 Prior knowledge

There are no pre-requisites for this course.   

2023 Topics

The four key topics covered during this course are:   

 Part 1 – Why data visualisation?  
- Better, faster decision-making  
- More accurate communication  
- Exercises: Which are fast and accurate, and which are not?  
 
Part 2 – Matching visuals and objectives  
- Right and wrong charts for every occasion  
- Charts, dashboards and infographics  
- Exercises: Which data visualisations meet their objectives?  
 
Part 3 – Is data visualisation science or art?  
- Human biology and information assimilation  
- Human senses and aesthetic connection  
- Exercises: Too much and too little - avoiding the extremes  
 
Part IV – Engineering and data journalism  
- Capture and retain audience attention  
- Manage complex data  
- Exercises: Where is the key message?  

2023 Course goals and outcomes

1. Core understanding of good and bad choices for data visualisation for faster and more effective decision making  

2. How to use data journalism techniques to capture and retain audience engagement  

3. How to organise presenting teams for maximum stakeholder understanding  

4. How to use human biology to manage complex data scenarios  

5. Combining scientific and artistic aspects of data visualisation to maximise influence  

2023 Audience

This course is suitable for OR practitioners, managers, directors, leaders, policy makers and any other groups who want to grasp the basics of modern data visualisation. It is also recommended for any managerial or leadership groups that need to be able to direct and support teams of analysts and OR practitioners, and any stakeholder groups that would benefit from a basic ability to consume and critique the output from teams of analysts and OR practitioners.  

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